Branding and brand development. Packaging layout, colour, typography, custom typeface and illustration merchandise included as part of the branding and brand development. Joshua Conway Graphic Design. Josh Conway Graphic Design. Josh Conway Graphic Designer
This was a brand identity expansion, developed from the original logo. The concept was to develop a tagline, 'South Of The River' playing on the location of the site. The identity development also included a display typeface that was also expanded from the initial logo design. A set of playful and vibrant packaging designs were also developed which portrays the vibrancy of both the business itself and the geographic placement of the coffee shop, being Camberwell.